Blogging and posting useful content is one of the best ways in digital marketing to grow a business. However, choosing the most suitable and result-driven platform is necessary for you. When considering the same, you must be puzzled between WordPress and Google Sites. To decide better, you will need to know whether your business can operate well on a simple website with different Google tools, or if you need a flexible business website with more customization options. In case you are not able to decide on a Website Builder in the UK, you should read this post for a better understanding.
Google Sites vs. WordPress: A quick overview
Before we begin, you must understand what Google Sites and WordPress are. Simply put, Google Sites is a go-to option for speed and simplicity. With easy and quick drag-and-drop options/interface, you can design and build a website for your business without any fuss. On this website, you can easily integrate Google services such as Google Drive, Google Docs, and more. When you have a small business, you can opt for Google Sites.
Talking about WordPress, this is quite a versatile and more professional platform to have a business website. A WordPress website comes with different themes and plugins. In case you need additional features, you can integrate stores, galleries, forums, etc. Since it is an open source, you can tweak the website according to your needs. Whether you have a huge E-Commerce Business or you have plans for further scalability, WordPress is the most ideal platform for you.
How to decide between Google Sites and WordPress sites?
When you are in a dilemma whether to choose Google Sites or WordPress Sites, you can consider the following factors for an informed decision:
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Reliability and security
Both Google Sites and WordPress Sites come with a secure platform, but the methods for handling security are different. When it comes to Google Sites, they mainly benefited from the robust security guidelines and infrastructure of Google. This means your Google Search and Gmail account will be safe.
WordPress, on the other hand, focuses more on plugins for safety. In addition to this, how you maintain and update the site has a direct impact on the security aspect. It is said that if you want to keep your WordPress website safe, you must keep a backup and update it regularly.
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Ease of use
This is yet another aspect that will clear the doubts of Google Sites vs. WordPress websites. It is believed that Google Sites is quite easy to use and handle. You can simply use Google Docs to create a website with Google Sites.
From this point of view, WordPress is a little complex. Since it contains precipitous learning curves, you will need an expert for better outcomes. However, it will have more features and easy customization to meet the expansion needs.
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Support and cost
Interestingly, websites created through Google Sites will incur zero expenses. This means if you have a limited budget to spend on the website creation, you can go for Google Sites. When it comes to support and customer services for Google Sites, you can get it through the forums or directly through the Help Centre.
Since a WordPress website needs certain skills and expertise, you will need a professional website builder in the UK. This means it will add to the overall marketing budget. However, the exact cost will depend on the service provider chosen. When it comes to WordPress support, it can be acquired from third-party firms or the community, or both.
Google Sites: pros and cons
To decide whether a website of Google Sites is a good pick or not, check out the following points describing pros and cons:
Pros
- Google Sites is a free platform (however, you may need to pay some bucks for the domain and Workspace).
- These websites are easy to integrate with the Google products such as Drive, Sheets, Docs, and more.
- Google Analytics can be used to keep track of visitors. You can do it on your own, or your digital marketing team can do this.
Cons
- Google Sites comes with limited customization options and features.
- Adding more plugins is not possible with Google Sites.
- When compared to other options, you will get fewer themes with it.
- If you have a complex business model, it is not a great option.
- You will not have built-in monetization and other tools.
WordPress Sites: pros and cons
Just like Google Sites, WordPress websites also come with significant pros and cons. To make a wise choice, you should know the same:
Pros
- It is an open-source, free, and user-friendly software.
- By Hosting yourself, you can have full control over the content.
- WordPress comes with a block editor so that you can add more relevant and rich content effortlessly.
- Adding plugins and more features is possible with these sites.
- With more themes and easy-to-customize options, you can have the best-looking business site.
- You can run ads to monetize the site.
Cons
- A more thorough setup is needed.
- You will often need a professional website builder in the UK to create a website that will increase the overall cost.
- Regular updates and backups are needed to keep the website perfect.
In a nutshell
The direct answer to Google Sites vs. WordPress will depend on your needs, business type, expansion plans, and budget. Even if you are not able to decide between these two, you can connect with Value4Brand in the UK for the best guidance and assistance.
FAQ
1. Which is better for beginners, Google Sites or WordPress?
Google Sites is better for beginners due to its simple drag-and-drop interface and minimal setup.
2. Can I use Google Sites for a professional business website?
You can, but it’s limited in design and features compared to WordPress, which offers more professional tools.
3. Is WordPress free to use?
WordPress.com has a free plan, and WordPress.org is free but requires hosting and a domain, which may cost money.
4. Which is more customizable, Google Sites or WordPress?
WordPress is far more customizable with thousands of themes, plugins, and code access.
